The Butterfly Effect

Awarded the first Silver Medal in the 102 year History of the RHS Chelsea Flower Show for an exhibit without plants or flowers!

Presented by Our Planet at The 2014 Chelsea Flower Show, this eco-educational exhibit featured an immersive high definition video environment with sensory enhancers such as smell, light, wind and water.

Presented in an ultra wide-screen auditorium and enhanced with special effects and a moving soundtrack, The Butterfly Effect celebrates our nation’s precious butterflies and the crucial role they play as garden pollinators.

The Colour Project designed and produced The Butterfly Effect in partnership with Our Planet — a social-environmental initiative with a global remit to improve communication on environment issues and to inspire a new generation.

Client

Our Planet

Location

RHS Chelsea Flower Show

Medium

4D Immersive Sound Video and Light